Like Ringo walking by the canal
Downcast and alone
You’re taking time to play that part
A man who skims a stone
The term “nonetheless” embodies a certain resilience in thought and language, embodying an acknowledgment of reality’s complexities without succumbing to cynicism or defeatism. The term is a linguistic expression of enduring optimism and the ability to perceive and appreciate the multifaceted nature of life’s experiences. It is, in short, the perfect word embodying the extraordinary career of Pet Shop Boys, who have just released the new single Loneliness. Although the younger set might not get the reference to A Hard Day’s Night, the feeling of isolation is universal throughout all the generations currently battling it out on social media, those masking their true identities, and those succumbing to peer pressure in modern times.
Pet Shop Boys continue to prove their timeless relevance with their latest melancholic disco track, maintaining their status as synthpop icons. Their enduring ability to produce music that is both sardonically uplifting and innovative keeps them at the forefront of the genre, consistently inspiring fans and artists alike with their fresh, creative approach. In the past few months alone, Pet Shop Boys have been covered by Sally Shapiro, The Heroic Enthusiasts, Sleaford Mods, TR/ST with Jake Shears, Some Ember, and even served as a pillory of shame the infamous Saltburn karaoke scene.
Directed by Alasdair McLellan, the video for Loneliness is a compelling portrayal of the concealed lives of young men grappling with their sexuality, depicted through secret meetings in bathrooms and the exchange of covert notes through glory holes. It artfully captures their yearning for one another, juxtaposed with the public denial of their true emotions, weaving a sorrowful tale of hidden desires and the pain inflicted by their duplicity on everyone involved. Neil and Chris appear in the video – wise, paternal, asking these people if the pain of lies under social pressure is worth it.
It is, in short, Pet Shop Boys at their best.
Nonetheless is set to drop on April 26th via Parlophone, with the launch being celebrated through five exclusive shows at the Royal Opera House in London. James Ford took the helm in production, mainly operating from his studio in East London.
- Feeling It
- Why Am I Dancing?
- New London Boy
- Dancing Star
- A New Bohemia
- The Schlager Hit Parade
- The Secret of Happiness
- Bullet for Narcissus
- Love is the Law
PET SHOP BOYS – 2024 TOUR DATES
- Friday 31st O Son do Camiño Santiago de Compostela Spain
- Tuesday 4th OVO Hydro ArenaG lasgow UK
- Thursday 6th Motorpoint Arena Nottingham UK
- Saturday 8th Utilita Arena Birmingham UK
- Sunday 9th Co-op Live Arena Manchester UK
- Tuesday 11th SSE Arena Belfast UK
- Saturday 15th Mallorca Live Festival CalviàS pain
- Saturday 22nd Isle of Wight Festival 2024 Newport, Isle of Wight UK
- Wednesday 26th AFAS Live Amsterdam Netherlands
- Friday 28th SAP Arena Mannheim Germany
- Saturday 29th ZAG Arena Hannover Germany
- Monday 1st O2 Universum Prague Czech Republic
- Wednesday 3rd Arena COS Torwar Warsaw Poland
- Saturday 6th Mercedes Benz Arena BerlinG ermany
- Tuesday 23rd Royal Opera House London UK
- Wednesday 24th Royal Opera House London UK
- Thursday 25th Royal Opera House London UK
- Friday 26th Royal Opera House London UK
- Saturday 27th Royal Opera House London UK
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