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Seattle Shoegazers bloococoon Debut Video for Driving Dreampop Anthem “Into the Sunset and Fade”
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Oh I love you but I have to say goodbye
To our story and rip out the whole page and the spine
And our love song has such bitter words
The close of a love affair is a slow, aching drift, like the last light of dusk surrendering to night. What was once fierce, alive, and thrumming between two souls, now slips quietly into a past that seems unreal – a dream you can barely touch. There is a heavy sorrow in the remembering, a tender ache where joy used to hum. Those shared moments that once felt infinite now lie scattered in fragments—bits of laughter, touches, whispered promises—all fading like breath on a mirror. Saying goodbye to such a love is like tearing pages from a cherished book, ripping out the story that defined a part of you. You feel the empty space grow as each memory drifts to antiquity, leaving only shadows of what was—a reminder of what’s gone, a love that was and now is no more.
Into The Sunset And Fade from bloococoon depicts the end of a once-passionate relationship – and the pain of farewells. The lead single from their self-titled debut album offers a cinematic and emotionally charged exploration of personal transformation, blending alternative rock, indie, post-rock, and dream-pop.
Sharim, the spark and soul of the band, sings, strums, and sculpts songs that simmer with the sweat of sorrow and the sweetness of growth. His voice, bruised and bare, brings a burst of power to every line, turning reflection into raw feeling. J. Forster Weichman’s guitar winds its way through each track, a sharp shimmer that slices through the shadows, while Jasun Hadaway’s bass breathes with a steady, soulful pulse, an undercurrent that grounds and grips. Andrea Volpato thrashes the drums with a fierce finesse, hammering out the heartbeat of Into the Sunset and Fade. Together, they forge a firestorm of feeling, with each note and nuance infused with the unfiltered ache of human connection.
Directed by Anthony Bassett, the video flickers and fractures, a glitch-heavy, neon-drenched dive into a delirious swirl of scattered images. Shadows stretch and swirl, silhouettes swimming through an electric storm, where colors collide and crash—blues that blaze, oranges that ignite, magentas that melt into a fevered haze. Faces flicker, fading into streams of colour, memory and movement fusing into a fever dream of broken brilliance. Frames flash, splitting time into shards, each one slipping through your fingers like sand.
Light and darkness dance, figures flare into abstraction, lost in the rhythm of chaos, as shapes shatter, reform, and blur. Lines fracture, glitching across the screen, capturing the collapse of moments, the disintegration of space and self. In this stuttering storm of vibrant distortion, reality frays at the edges, unraveling into a hypnotic, heady hallucination where meaning melts and time tilts into a twilight without end.
Watch the video for “Into the Sunset and Fade” below:
Listen to the track at the link below and order here. The album is out now via Little Cloud Records.
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